“The Shack” Shows up at Strong in the Opening Week Box Office

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According to Deadline, Lionsgate/Summit’s faith-based movie The Shack based on the bestselling William P. Young novel also saw gains in its second day of release of +11% or $6.1M putting its three-day opening at $16.1M in third. That’s the best for the faith-based genre in some time beating the first weekends  of War Room ($11.4M), Risen ($11.8M), and last year’s sleeper Miracles From Heaven ($14.8M).

Social media monitor Relish Mix points out that The Shack‘s social media universe across Twitter, Instagram, Facebook and YouTube views counts 42M which beats the 2016 average for a faith-based film’s SMU of 34M.

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See the full story here:  http://deadline.com/2017/03/logan-box-office-opening-get-out-the-shack-1202035207/